Polar Optimiser is Your Website Partner. It helps small businesses understand, improve and look after their websites using clear advice, useful actions, ongoing guidance and optional Professional monitoring.
Polar Optimiser FAQs
Questions answered.
In plain English.
Everything small businesses need to know about the free website check, Website Health, Marketing Mentor, Polar Planner, Polar Assistant, Polar Fix and Polar Optimiser Professional.
Getting started
What is Polar Optimiser?
Polar is designed for small businesses, sole traders, consultants, tradespeople, charities and growing teams that want a better website without needing to become SEO or web-development experts.
No. Polar explains findings in plain English, focuses on the next useful action and avoids overwhelming customers with unnecessary technical jargon.
Enter a public website address and Polar checks the homepage for key signals including availability, HTTPS, page titles, descriptions, headings, mobile setup, image descriptions, contact wording and page weight. No plugin, password or website access is required.
Website Health
Understanding the score
The score brings several important public website signals into one easy starting point. It helps a business owner see whether the website has a healthy foundation and which improvements deserve attention first.
No. SEO is only one part of a healthy website. Polar also looks at performance, accessibility, security, customer trust, contact journeys, conversion opportunities, progress and ongoing website care.
The free check provides a limited public homepage overview. The full version is designed to add:
- Full-site reports
- Saved scan history
- Progress tracking
- Prioritised actions
- Marketing Mentor guidance
- Polar Planner and Polar Assistant
- Ongoing monitoring through Professional
Marketing Mentor & Polar Planner
From findings to progress
Marketing Mentor connects website findings to business outcomes. Instead of only saying that a button is missing, it explains how a clearer enquiry action could help more visitors become customers.
Polar Planner turns website findings into a manageable weekly plan. Rather than presenting a frightening list of faults, it focuses on a few small actions that encourage steady improvement.
Yes. Logged-in customers can mark tasks complete, track weekly progress and create a fresh plan using the latest saved website information.
Polar Assistant & Polar Fix
Help when you need it
Polar Assistant is a contextual website companion for logged-in customers. It can explain the latest saved score, identify the next priority, discuss enquiries and search visibility, and help customers understand their weekly plan.
The early-access Assistant currently uses rules and genuine saved Polar data to provide contextual answers. The full AI engine will later add richer conversations, deeper reports and longer-term memory.
Polar Fix prepares practical improvements rather than only identifying faults. Examples include better page descriptions, useful FAQ ideas and stronger calls-to-action ready for customer review.
Not without permission. Future connected actions will always be optional, clearly previewed and approved by the customer before anything changes.
Polar Optimiser Professional
Let Polar help look after your website
Professional is the ongoing website-care experience. It brings together Website Watch, Health Centre, Timeline, Opportunity Finder, Marketing Mentor Pro, Polar Planner, Polar Assistant, Monthly Reports and Polar Fix.
Website Watch is designed to monitor important public signals so the owner does not have to remember. Future checks will include availability, HTTPS, page changes, contact journeys and meaningful health changes.
Opportunity Finder looks beyond faults and suggests ways to improve growth, trust and enquiries—for example adding FAQs, showing reviews sooner or strengthening a quote journey.
Multi-site management, team access, client reporting and white-label options form part of the Professional roadmap.
Security & control
Your website stays yours
Not for public checks, saved scans or the early-access dashboard. Polar begins with publicly available website information only.
No. A future WordPress connection will be optional and used only for deeper checks or approved actions that the customer chooses to enable.
Polar uses secure WordPress accounts for the early-access build. The platform will continue to minimise access, request only necessary information and keep website changes under customer control.
Pricing & results
What customers are paying for
Yes. The public homepage check is free. The paid product is designed for full reports, saved history, ongoing guidance, monitoring, planning and practical help improving the website.
The free check is a snapshot. The paid service helps customers understand the full website, save progress, receive ongoing guidance, follow a weekly plan, monitor changes and prepare practical fixes.
No honest company can guarantee search rankings. Polar helps improve the overall quality, health, clarity and usability of the website, which supports stronger long-term visibility and customer experience.
Why is Polar Optimiser different?
Most website tools stop after showing what is wrong. Polar explains the findings in plain English, helps customers understand what matters most, creates a manageable plan, prepares practical fixes, remembers progress and continues looking after the website over time. That is why we call Polar Optimiser Your Website Partner.
Ask Polar before you buy
Still have a question?
Create a free early-access account and ask Polar Assistant about website health, enquiries, visibility, your latest report or what to improve next.